BrandUnity is excited to announce that we have recently partnered with the African Australian Advocacy Centre (AAAC) on a website redesign project.
The African Australian Advocacy Centre is a leading non-profit organization committed to empowering and advocating for the African Australian community. Through a diverse range of resources and support services, the AAAC delivers effective representation in the areas of advocacy, research, and policy outcomes. Their partnerships with government, non-profits, businesses, industry, academia and philanthropy allow them to collaborate and drive positive change for their community.
Behind the website redesign
At BrandUnity, we understand the importance of having a strong online presence for organisations like AAAC. A well-designed website can not only help attract new members and supporters, but also provide valuable resources and information for existing members. That’s why we began by conducting a thorough user experience audit. We looked at the current site’s navigation, layout, and content, and gathered feedback from members of the African Australian community to understand their needs and preferences.
Based on the research conducted, we developed a new design that is more intuitive and user-friendly. The new design includes streamlined navigation, which makes it easy for users to find the information they need. Navigation links are organised and grouped in a logical manner, making it easy for users to find what they are looking for. The new design also includes clear calls-to-action for guiding the user to take specific actions, such as signing up for a newsletter or making a donation.
We also made sure to include easy-to-find resources throughout and also created a dedicated “Resources” page that includes links to helpful articles, guides, and other resources that the AAAC members may find useful. Additionally, we included a search bar on the homepage, so users can quickly find what they are looking for by searching for keywords or phrases from content within the site.
There was a focus on the content layout of the site to ensure it was visually appealing and use whitespace effectively to guide the user’s eye. It is also fully responsive, which means that it can be easily accessed and viewed on any device, including smartphones and tablets. This is especially important for an organisation like the AAAC, as many members of the African Australian community might not have access to a desktop or laptop computer.
WordPress Client Team Training
One of the unique aspects of this project is the training component. To ensure the AAAC team can effectively manage and update their new website, we provided comprehensive training for them on how to use the content management system and best practices for creating and publishing content. This training covered various topics such as how to add and edit pages, create and manage blog posts, and manage team roles and access.
The team also received guidance on creating and publishing high-quality content that is engaging and informative for their members. By equipping the AAAC team with the knowledge and tools they need, they will be able to effectively manage and update their website, which will benefit their members by providing them with up-to-date information and resources. Additionally, the AAAC team will be able to create new ways to engage with their members, increase the reach and impact of their mission, and ultimately empower and advocate for the African Australian community more effectively.
The Future
We are proud to have had the opportunity to work with such a dynamic and important organisation like the African Australian Advocacy Centre. We believe the new website will play a vital role in helping them achieve their mission of empowering and advocating for the African Australian community. We wish them all the best and look forward to continuing to support them in the future.
Discover more about our services or review our client case studies to learn about our past successful projects.
