Why a Google Business Profile Will Boost Your Visibility in 2023

Explore the numerous benefits of having a Google Business Profile and learn why it's essential for businesses of all sizes to improve online visibility and credibility.
Google Business Profile storefront illustration

What is a Google Business Profile?

Before examining the advantages of having a Google Business Profile (previously known as Google My Business), it is crucial to comprehend its purpose. A Google Business Profile is a complimentary online listing that materialises when users search for your business on Google Search and Google Maps. This listing displays vital information about your business or organisation, including your name, address, phone number, website, hours of operation, and customer reviews. A Google Business Profile is an essential asset for any organisation aiming to attract customers and boost its online visibility.

Benefits of Having a Google Business Profile

Increased Visibility

Google Business Profile website screen

Possessing a Google Business Profile can substantially enhance your business or organisations online presence. When users search for businesses on Google, they are presented with a list of companies corresponding to their search query. A GBP ensures your business’s inclusion in this list, simplifying the process for potential customers to discover your company.

Improved Search Rankings

Apart from heightened visibility, a Google Business Profile can also bolster your search rankings. Google employs various factors to ascertain which businesses are featured at the top of search results, and maintaining an accurate and comprehensive profile is one of these factors. By keeping it up-to-date with pertinent information, you can improve your chances of ranking higher in search results for relevant search queries.

Increased Trust and Credibility

A detailed and precise profile can also foster trust and credibility among potential customers. When users search for businesses online, they want to ensure they engage with a legitimate and reliable company. By supplying accurate information about your enterprise, such as your address, phone number, and hours of operation, you can reassure potential customers that your business is credible and trustworthy.

Google Business Profile overview screen
Google Business Profile rating screen

Improved Customer Engagement

Another advantage is the improvement in customer engagement. Your profile offers a convenient means for customers to contact you, be it by phone, email, or through your website. By facilitating easy communication with customers, you can elevate customer satisfaction and promote repeat business. 

Free Advertising

Perhaps the most enticing benefit of a Google Business Profile is that it is entirely free of charge. Google does not require any fees for businesses to create or manage their profiles. As a result, even small businesses and not-for-profit organisations with limited budgets can leverage this powerful tool to amplify their visibility and attract new customers. 

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To claim and verify your Google Business Profile, create a Google My Business account, enter your business information, and submit a verification request.
No, you do not need a physical storefront to have a Google Business Profile. However, you will need a physical address or a service area to list on the profile.
Yes, you can have multiple Google Business Profiles for different locations of your business. Each profile should have accurate information and be verified separately.
Customer reviews are crucial for your Google Business Profile as they provide valuable feedback for your business and help potential customers make informed decisions. Positive reviews can also improve your online reputation and attract more customers.
To optimise your Google Business Profile, ensure that all information is accurate and up-to-date, including high-quality photos, respond promptly to customer reviews, and use relevant keywords in your description.
Yes, you can edit your Google Business Profile anytime after claiming it. This includes updating your business information, adding photos, and responding to customer reviews
Yes, you can hire a digital marketing agency or a freelancer to manage your Google Business Profile. This can be a good option if you do not have the time or expertise to manage the profile yourself.
No, a Google Business Profile is not an e-commerce platform and cannot be used to sell products or services directly. However, you can link to your website or e-commerce platform from the profile.
Yes, you can add special offers or promotions to your Google Business Profile using Google My Business. This feature can help attract more customers and increase sales.
No, you cannot see who viewed your Google Business Profile. However, Google My Business Insights provides data on how customers are finding and interacting with your profile.
You cannot remove negative reviews from your Google Business Profile, but you can respond to them and address any issues. Responding to negative reviews in a professional and helpful manner can demonstrate your commitment to customer satisfaction.
Yes, you can add videos to your Google Business Profile. This can be a great way to showcase your business and attract more customers.
Yes, it is completely free to have a Google Business Profile.
To monitor the performance of your Google Business Profile, use Google My Business Insights. This tool provides data on how customers are finding and interacting with your profile.
It may take up to a few days for your Google Business Profile to appear on Google Search and Maps after claiming and verifying it. However, this can vary depending on your location and the information provided.

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